The Art of Innovation – Guy Kawasaki

Innovation In The Business World Is An Art-form

Steve Jobs is a remarkable person, everything I know about innovation, Steve taught me. – Guy Kawasaki

The top 10 list for Innovation

1) To decide you want to make meaning not money.

  • Apple changed the world with computers
  • Google has democratized information, making all of the information in the world accessible
  • EBay has democratized commerce making it possible for everyone to sell and buy goods
  • YouTube had democratized video, making it possible for everyone to make and watch videos

2) Make a mantra for your organization – a 2 or 3 word statement of why your company should exist.

3) A matter of perspective – don’t stay on the same course, but jump to the next perspective. Most companies define themselves by what they already do. It is not the process it’s the benefits. You need to get to the next curve.

4) Roll the DICEE – 5 Qualities that make great products

D Depth (lots of features, lots of functionality)

I   Intelligence (this company understands my pain)

C Complete (the totality – after sale support)

E Empower (doesn’t fight the customer)

E Elegance (great companies make great products because somebody cared)

5) Don’t worry be crappy – the jump curve in revolution can have elements of crappiness, just keeping making better versions

6) Let A Hundred Flowers Blossom – at the start of great innovation take your best shot at branding and positioning. Often you will see innovation by the customers and your buyers may not be from the target market you anticipated. Instead of trying to correct to get what you think is your target market, ask your buyers why they are buying and give them more reasons to buy.

7) Polarize People – the consequences of great products is that they polarize people. The worst case is not that someone hates you or your product, but that nobody cares.

8) Churn Baby Churn – Shift the revolution, and the churn, to various versions. In the beginning – be in denial and ignore people – then reverse and listen to what people are telling you. Constantly churning the process will give you better and better versions.

9) Niche Thyself – Products can be positioned on charts to reflect their Uniqueness and their Value.

  1. The bottom right corner shows you have created something of value but it is not unique – here you can make money but it is hard work with all the competition.
  2. The upper left corner shows you have created something unique but of no value – you will make no money.
  3. The bottom left corner is the worst corner, you have no value and it is not unique – you will make no money.
  4. The upper right corner is the best, you have value and it is unique.

10) Be Sure You Perfect Your Pitch

  1. Customize your intro to your audience. Know who you are pitching to, create your avatar.
  2. Ask for the sale.
  3. When making a personal presentation remember the 10/20/30 rule. 10 slides are optimal, in 20 minutes with a 30 font size.

11) Always under promise and over deliver

Don’t let the Bozos drag you down. Just because someone presents as Rich & Famous, they could just be lucky and not smart. Often they can’t make the jump to the next curve.

Source: Women’s Startup Lab April 2014

About Sherry Fields

By Sherry Fields: By a very circuitous route I find myself in Internet Marketing. I have been on this journey for about 12 years, but really only dabbling in it until recently. With over 25 niche sites my creative juices get a great work out. As a published author, I have learned 'stick-to-it-ness" and getting the job done which means all the bits that are not creative too - you know the 'slog" stuff. You'll find me on Facebook, Twitter, JV Focus, Warrior Forum, LinkedIn and
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