Tag Archives: neuromarketing

Neuromarketing Interview with Steve Genco

Neuromarketing For Dummies Steve Genco, wrote the book Neuromarketing for Dummies, a very comprehensive book on understanding neuromarketing. In this interview Steve explains how he came to write the book and then provides his insights into where neuromarketing is today. … Continue reading

Posted in Blog | Tagged , , | Comments Off on Neuromarketing Interview with Steve Genco

Are You Using Neuromarketing?

The science of the brain and how it impacts shopping is a newly formed branch called Neuromarketing. In this article we discuss how paid researchers view and use it. While still new to many consumer science has been studied for sometime but was based mainly on input from consumers themselves via point of sale surveys. However the new technology now understands that our conscious mind (the part answering the survey) is not the part making the buying decision, but the subconscious mind has powerful control over our emotions and buying habits. Continue reading

Posted in News | Tagged , , , , | 1 Comment