Tag Archives: Consumer Science

Are You Using Neuromarketing?

The science of the brain and how it impacts shopping is a newly formed branch called Neuromarketing. In this article we discuss how paid researchers view and use it. While still new to many consumer science has been studied for sometime but was based mainly on input from consumers themselves via point of sale surveys. However the new technology now understands that our conscious mind (the part answering the survey) is not the part making the buying decision, but the subconscious mind has powerful control over our emotions and buying habits. Continue reading

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