Start With Why – Simon Sinek

Inspirational Leaders Work From Why

“All really successful companies and leaders regardless of their size, regardless of their industry – every single one of them, thinks, acts and communications in exactly the same way, which is completely opposite to the way the rest of the world thinks, acts and communicates.” –Simon Sinek

Sinek has discovered the concept of the golden circle which shows that inspirational leaders work from their “why”.

Why they do what they do, why they believe what they do. Communicating from your why speaks to the part of the brain that controls behavior and we allow people to rationalize that behavior by the tangible things we say and do. In the golden circle he describes three rings, the outer most is the what – “what we do” the next ring is the “how” – the common USP and the inner ring is the Why.

The outer ring is controlled in our brains in the neocortex – the homosapien externalized language source, while the inner two rings are based on behavior and feelings.

Inner Circle Why

The inner circle the why is the deepest level of response and is only “feelings & behavior” it is not language based. This is where the statement … I don’t know why … it is just a gut feeling – comes from.

Sinek is the author of two books, Start With The Why and Leaders Eat Last. He also has an online site where you can take courses to assist you to learn your why.

Original Source: YouTube USI Events Every year in Paris, USI attracts more and more participants including lovers of IT and new technologies, computer science buffs, innovation and management

About Sherry Fields

By Sherry Fields: By a very circuitous route I find myself in Internet Marketing. I have been on this journey for about 12 years, but really only dabbling in it until recently. With over 25 niche sites my creative juices get a great work out. As a published author, I have learned 'stick-to-it-ness" and getting the job done which means all the bits that are not creative too - you know the 'slog" stuff. You'll find me on Facebook, Twitter, JV Focus, Warrior Forum, LinkedIn and
This entry was posted in Blog, News and tagged , , . Bookmark the permalink.